An insidious new campaign to capture new smokers at the youngest ages has started. Make no mistake, Big Tobacco companies are much more savvy than any consumer group out there. They know exactly what it takes to capture an entirely new segment of consumers before the individuals even know that they are consumers.

E-cigarettes may look cute and not have the typical and readily-identifiable noxious smell of "real" tobacco, but nicotine-delivery is just as efficient. Addiction is therefore assured and incumbent health risks remain ever-present.

As reported in Bloomberg-Businessweek: "As e-cigarettes become more popular, the federal government is looking for ways to regulate their use, especially among teens. A March study in the journal JAMA Pediatrics reported that 3.3% of 6th to 12th graders said they'd tried e-cigarettes in 2011. In 2012 the number more than doubled, to 6.8%. Using data from the CDC and Prevention, the study found kids who tried e-cigarettes were more likely to try real cigarettes than those who hadn't."