THIS is what makes Interventional Radiology such a cool field - the constant innovative thinking-outside-the-box of interventional radiologists! The concept, discussed in this article, needs a bit more research to ensure patient safety, but there will come a day when I will offer left gastric artery embolization to treat obesity. In conjunction with dietary specialists, primary care physicians and bariatric surgeons, this kind of procedure adds to the available options to help people. Very exciting.